Make a Will Online wanted 3 main areas of focus redesigned, this included :
- The Homepage
- The Content page template
- The Will-writing engine
We had clear goals, messages and target audiences to refine our strategy and digital design. We worked on the user workflow to highlight the right call to actions, the goal was to start the user on the will-writing engine and to raise awarness on the security and USPs.
We created responsive designs to work accross desktop, mobile and tablet working with the existing brand guidlines and modernising the look and feel.