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Google Ads &
PPC Management
Drive immediate, targeted traffic to your website with expertly managed pay-per-click campaigns. We handle strategy, setup, and ongoing optimisation to maximise your return on ad spend.
What is Google Ads?
Google Ads (formerly Google AdWords) is a pay-per-click advertising platform where you only pay when someone clicks on your ad. Your ads appear at the top of Google search results, on YouTube, and across millions of partner websites.
Unlike organic search results that take months to achieve, Google Ads puts your business in front of potential customers immediately. You bid on keywords relevant to your business, and when someone searches for those terms, your ad appears above the organic results.
The platform gives you complete control over your budget, targeting, and messaging. You can start, pause, or adjust campaigns at any time, and every click, conversion, and pound spent is tracked and measurable.
The Power of PPC
Reach customers actively searching for your products or services, with full control over your budget and the ability to measure every pound spent.
The Power of PPC
Reach customers actively searching for your products or services, with full control over your budget and the ability to measure every pound spent.
Why Businesses Use Google Ads
When you need results quickly, paid search delivers what organic marketing cannot.
Instant Visibility
Unlike SEO which takes months, Google Ads can put you at the top of search results within hours of launching your campaign.
Precise Targeting
Target by keywords, location, device, time of day, demographics, and even previous website visitors with remarketing.
Measurable Results
Track every click, impression, conversion, and pound spent. Know exactly what's working and adjust in real-time.
Budget Control
Set daily budgets, maximum bids, and pause campaigns anytime. You're always in control of what you spend.
Instant Visibility
Unlike SEO which takes months, Google Ads can put you at the top of search results within hours of launching your campaign.
Precise Targeting
Target by keywords, location, device, time of day, demographics, and even previous website visitors with remarketing.
Measurable Results
Track every click, impression, conversion, and pound spent. Know exactly what's working and adjust in real-time.
Budget Control
Set daily budgets, maximum bids, and pause campaigns anytime. You're always in control of what you spend.
When Google Ads Makes Sense
PPC advertising isn't right for every situation, but it excels in specific scenarios.
Ideal Use Cases for Google Ads
Launching a new product or service? Google Ads gets you in front of customers immediately while you build organic visibility over time.
Testing a new market? Before investing heavily in SEO for certain keywords, use Google Ads to test which terms actually convert into sales or leads.
Seasonal promotions? Time-sensitive campaigns benefit from the instant visibility that only paid advertising can provide.
Competitive keywords? For terms where achieving organic rankings is difficult, Google Ads ensures you still capture that valuable search traffic.
Speed to Market
Google Ads campaigns can be live within 24-48 hours, driving traffic while your organic strategy builds momentum over the coming months.
When people are ready to buy, they click on ads. Being visible at that moment is crucial.
Ideal Use Cases for Google Ads
Launching a new product or service? Google Ads gets you in front of customers immediately while you build organic visibility over time.
Testing a new market? Before investing heavily in SEO for certain keywords, use Google Ads to test which terms actually convert into sales or leads.
Seasonal promotions? Time-sensitive campaigns benefit from the instant visibility that only paid advertising can provide.
Competitive keywords? For terms where achieving organic rankings is difficult, Google Ads ensures you still capture that valuable search traffic.
Speed to Market
Google Ads campaigns can be live within 24-48 hours, driving traffic while your organic strategy builds momentum over the coming months.
When people are ready to buy, they click on ads. Being visible at that moment is crucial.
Speed to Market
Google Ads campaigns can be live within 24-48 hours, driving traffic while your organic strategy builds momentum over the coming months.
When people are ready to buy, they click on ads. Being visible at that moment is crucial.
Google Ads vs SEO
Both have their place in a complete digital marketing strategy.
Different Tools for Different Goals
Google Ads and SEO aren't competitors, they're complementary. The best digital marketing strategies use both, leveraging the immediate impact of PPC while building long-term organic visibility.
Choose Google Ads when you need: Immediate traffic, predictable lead flow, time-sensitive promotions, or data to inform your SEO strategy.
Choose SEO when you want: Long-term sustainable growth, lower cost-per-acquisition over time, and authority building in your industry.
Google Ads (Paid Search)
SEO (Organic Search)
Campaign Live
Google Ads campaigns can start driving traffic within days of setup.
Data Collection
Gathering performance data to optimise targeting, bids, and ad copy.
Optimised Performance
Refined campaigns delivering consistent, cost-effective results.
Our Recommendation: Use Both Together
The most successful businesses use Google Ads and SEO together. Start with Google Ads for immediate traffic and data, then use those insights to inform your SEO strategy.
Learn about our SEO services →Google Ads vs SEO
Both have their place in a complete digital marketing strategy.
Different Tools for Different Goals
Google Ads and SEO aren't competitors, they're complementary. The best digital marketing strategies use both, leveraging the immediate impact of PPC while building long-term organic visibility.
Choose Google Ads when you need: Immediate traffic, predictable lead flow, time-sensitive promotions, or data to inform your SEO strategy.
Choose SEO when you want: Long-term sustainable growth, lower cost-per-acquisition over time, and authority building in your industry.
Google Ads (Paid Search)
SEO (Organic Search)
Google Ads (Paid Search)
SEO (Organic Search)
Campaign Live
Google Ads campaigns can start driving traffic within days of setup.
Data Collection
Gathering performance data to optimise targeting, bids, and ad copy.
Optimised Performance
Refined campaigns delivering consistent, cost-effective results.
Our Recommendation: Use Both Together
The most successful businesses use Google Ads and SEO together. Start with Google Ads for immediate traffic and data, then use those insights to inform your SEO strategy. As organic rankings improve, you can shift budget, or use both to dominate search results entirely.
Learn about our SEO services →Our Google Ads Services
Comprehensive PPC management from strategy to ongoing optimisation.
Campaign Strategy
We develop tailored strategies based on your goals, budget, and target audience. From search to display to remarketing, we identify the right approach.
Keyword Research
In-depth keyword analysis to find high-intent search terms that drive conversions, while identifying negative keywords to eliminate wasted spend.
Ad Copywriting
Compelling ad copy that stands out, drives clicks, and converts visitors into customers. We continuously test variations to improve performance.
Bid Management
Strategic bid optimisation to maximise your budget. We adjust bids based on device, location, time, and performance data.
Conversion Tracking
Proper tracking setup so you know exactly which ads drive calls, form submissions, and sales. We connect the dots between clicks and revenue.
Ongoing Optimisation
Continuous monitoring and refinement. We analyse performance data daily and make adjustments to improve results and reduce wasted spend.
Campaign Strategy
We develop tailored strategies based on your goals, budget, and target audience. From search to display to remarketing, we identify the right approach.
Keyword Research
In-depth keyword analysis to find high-intent search terms that drive conversions, while identifying negative keywords to eliminate wasted spend.
Ad Copywriting
Compelling ad copy that stands out, drives clicks, and converts visitors into customers. We continuously test variations to improve performance.
Bid Management
Strategic bid optimisation to maximise your budget. We adjust bids based on device, location, time, and performance data.
Conversion Tracking
Proper tracking setup so you know exactly which ads drive calls, form submissions, and sales. We connect the dots between clicks and revenue.
Ongoing Optimisation
Continuous monitoring and refinement. We analyse performance data daily and make adjustments to improve results and reduce wasted spend.
Common Questions
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Let's Work Together
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What We Do
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macOS & Windows Support
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Ready to Elevate Your Digital Presence?
Don't get left behind
Ensure your business stays ahead with cutting-edge digital solutions. Contact us today to keep your company at the forefront of your industry and continue thriving.
Stay Connected with iSOS
At iSOS.com, we specialise in custom software development, web development, and IT consultancy, leveraging Claris FileMaker, Laravel, and AI technologies to create tailored digital solutions that enhance business efficiency and maximise ROI.
Copyright: © 2026 iSOS. All Rights Reserved.
What We Do
Tech Solutions for Tomorrow
Ready to Elevate Your Digital Presence?
Don't get left behind
Ensure your business stays ahead with cutting-edge digital solutions. Contact us today to keep your company at the forefront of your industry and continue thriving.
Stay Connected with iSOS
At iSOS.com, we specialise in custom software development, web development, and IT consultancy, leveraging Claris FileMaker, Laravel, and AI technologies to create tailored digital solutions that enhance business efficiency and maximise ROI.
Copyright: © 2026 iSOS. All Rights Reserved.
What We Do
Tech Solutions for Tomorrow
Ready to Elevate Your Digital Presence?
Don't get left behind
Ensure your business stays ahead with cutting-edge digital solutions. Contact us today to keep your company at the forefront of your industry and continue thriving.
Stay Connected with iSOS
At iSOS.com, we specialise in custom software development, web development, and IT consultancy, leveraging Claris FileMaker, Laravel, and AI technologies to create tailored digital solutions that enhance business efficiency and maximise ROI.
Copyright: © 2026 iSOS. All Rights Reserved.