Email remains an extremely effective form of communication and therefore can offer a huge marketing opportunity. Over the years, we have carefully studied which factors make an email marketing campaign successful. As an experienced email marketing agency, we have developed email marketing strategies for a broad variety of clients targeting B2B and B2C customers with direct sales and lead generation objectives.
iCampaign is an iSOS service that allows you to easily send mass mailings such as email newsletters, product updates or special offers. iCampaign makes it radically easy to create, send and measure the impact of your email marketing campaigns.
It has many advantages over standard email systems, namely:
- Attractive emails can be easily designed with a drag and drop editor (see below)
- There is a hugely reduced chance of messages being sent to “spam”
- You have the ability to find out who has opened the email, where they are in the world and any links they have clicked
- Campaigns can be set to send at a specific date and time
- You can edit and re-send a previous campaign with ease
Optimising Email Marketing
The crucial first step is enticing the user to open your email. Through iCampaign you will be able to monitor open-rates, click-through rates and unsubscribes and run tests on different subject lines, email layouts and content. Testing will enable you to determine the best way to engage your target audience.
If you use Google Analytics, you can enable Google Analytics integration. iCampaign then automatically tags any links so you can track the results of campaigns including the number of sales it resulted in, conversion rates and even total revenues.
Interested in running an email marketing campaign? Contact us for all the details.